A strategic framework to grow your wedding business, intentionally

Your artistry deserves to be seen by the right couples.
This framework helps you articulate your unique value and attract your ideal clients.

Brand Bloomprint

Introducing the Odd Poppy Brand Strategy Framework

A guided brand strategy experience specifically designed for wedding professionals who want to clarify their brand foundation before investing in design.

This framework gives you the strategic clarity that typically comes with my full brand design packages, but at a more accessible investment point.

Think of it as planting the seeds for your brand to grow into its full potential.

Together, we'll cultivate a brand framework that re-centers your brand in what truly matters (and what sells).

During this 2-week intensive, we'll dig into the soil of your business—uncovering what's been flourishing and what's been wilting—identifying the specific challenges your rebrand needs to address and discovering which design elements will help your brand fully bloom. When we’re done tending to your garden, you'll walk away with:

  • A thorough assessment of your current branding, pinpointing the root issues and how to nurture them back to health.

  • A rebrand strategy that plants the seeds for smarter brand decisions, allowing your business to grow into an even more vibrant version of itself.

  • A creative direction that envisions a fresh aesthetic fully aligned with your rebrand goals—helping you stand tall and distinct in a crowded marketplace.

Stop settling for basic branding that doesn’t match your big goals.

Here’s Laura had to say about her strategy session.

Q: What was your favorite part of your strategy session?

“The workbook! I loved going through page-by-page with you. I also appreciated that I got to verbally process and think out-loud, with you kind of transcribing into the workbook for me. Left to my own devices, I'm a perfectionist, and by being hands-off during the actual strategy allowed me to be more present (instead of spending too long trying to get the INDD formatting right, ha!). Over the years I've done a few similar workshops and this one felt unique. :)”

“Working with Eva can hardly be described as "work." The time we spent together on my brand strategy session flew by, and I hung up feeling more excited about my company than I have in three years. As a designer myself, it can get difficult to "hand over the reins" of creative control to another. Eva is whip-smart and intuitive, and her expertise in brand design made hiring Odd Poppy the easiest decision. Thanks, Eva!”

Q: How would you describe your overall experience?

-Laura Joseph, Paper & Honey

The Details

Timeline: Two Weeks

Investment: $750 $500

A fraction of a full brand design investment, but with the strategic clarity that makes all the difference. Only 3 spots available each month.
Pre-launch pricing only available until May 1.
Applications close June 21.

  • Complete my comprehensive brand discovery process before we meet, allowing me to understand your unique business, clients, and aspirations.

  • We'll meet one-on-one to dive deep into your brand's core elements:

    • Brand positioning & differentiation in the wedding market

    • Ideal client identification & attraction strategy

    • Brand voice & messaging framework

    • Visual direction alignment

    • Competitive landscape analysis

  • A deep dive into your current branding to pinpoint what’s working and what isn’t. Our design team will help you not only identify the problem areas, but actually explain why things aren’t working so you can feel more prepared to actually fix it.

  • A fresh set of brand values and personality traits that will guide everything you do and create. Ensuring that your messaging is consistent and captures what you really want to be known for as a brand.

  • Understanding not just who your target client is, but also their values that drive their decisions as consumers. Identifying how you can connect with them on a deeper, emotional level and gain their trust that you can solve their problems.

  • Instead of looking to your competitors for inspiration (because nobody likes a copycat), we’ll look to the brands outside of your industry that your target customer admires and buys from. We’ll analyze what strategies they are using to connect with your target customers and tell a strong brand story across their visual identity, marketing and brand voice.

  • Observing how your competitors are showing up, their strengths & weaknesses and how you can strategically set yourself apart.

  • Finally, our design team will present our vision for your rebrand! With moodboards and detailed direction, we’ll show you how your rebrand could come to life and use design to accomplish your goals. From your logo and product packaging to social media – you’ll walk away with a clear plan for how to make your rebrand successful across all customer touch points. All that’s left to do is execute it – either on your own or extending your time with us to design it all for you!

  • Your final opportunity to ask our team for any additional advice or feedback. We want to make sure you feel totally confident in whatever your next steps are to start the rebranding process – whether that’s on your own or with us.

  • If you decide to move forward with a complete brand design within six weeks, your entire investment in this strategy framework will be credited toward your package.

What’s Included:

Does this sound like you?

You're passionate about your craft but struggle to attract the right clients

Your portfolio showcases beautiful work, but your inquiries don't match your quality

You know your brand needs attention, but you’re not sure if you need a full rebrand

You feel stuck between DIY branding that falls flat and high-investment design services

You want expert guidance without the full investment of a complete rebrand

You feel embarrassed by old, outdated branding that doesn’t reflect your level of your craft

If you nodded to any of these, you're in the right place.

Here’s how it’ll help

Clarity That Converts

Understand exactly what makes your services unique in the wedding industry and how to communicate that difference to your ideal clients.

Focused Marketing Efforts

Stop wasting time and energy on strategies that attract the wrong clients. Focus only on what will bring your dream couples to your door.

Confident Decision Making

Make brand decisions with confidence, knowing they align with your strategic foundation and business goals.

Cohesive Brand Experience

Ensure every touchpoint with potential clients feels intentional and aligned, from social media to inquiry responses.

Foundation for Growth

Whether you implement the strategy yourself or eventually invest in professional design, you'll have the essential foundation that every successful brand needs.

ready to jumpstart your rebrand?

Fill out our application form below to get started ⤵

After submitting, we’ll review your application to make sure the Brand Bloomprint is a great fit for your business. Then we’ll reply to you via email with next steps so we can officially get started and schedule your strategy session.

Common Questions

How is this different from your full brand design package?

This framework focuses exclusively on the strategic foundation of your brand—the essential clarity that guides all design decisions. My full brand design packages include this strategy work plus the complete visual identity creation (logo, color palette, typography, patterns, etc.) and application to your key marketing materials.

I'm not sure if I need strategy or design. How do I decide?

If you're unclear about your ideal client, what makes your service unique, or how to position yourself in the market, start with strategy. If you know these things but your visual identity doesn't reflect them effectively, you may need design. This framework is perfect if you want to start with clarity before investing in visuals.

How soon can we schedule my strategy session?

Once you book, you'll receive the pre-session questionnaire. After you submit it, we can typically schedule your session within 2–4 weeks. We’re more than happy to book in advance to work around your wedding schedule too, just let us know when you apply to work with us!

What if I want to upgrade to full brand design later?

Your entire investment in this strategy framework will be credited toward any full brand design package booked within one month of your wrap call. This helps us ensure we’re designing your brand withe the most up to date strategy possible.

I'm not a wedding vendor but work in an adjacent industry. Is this for me?

While this framework is optimized for wedding professionals, I can adapt it for businesses in adjacent industries that serve similar clients. Let's chat about your specific needs.

Looking for a DIY option?

Unlike generic business advice, the Brand Bloom Workbook offers wedding-specific strategies that address the unique challenges of our industry. Stop competing on price and start attracting clients who value your expertise! With 13 pages of prompts, helpful info and guidance, you can use the PDF workbook to strengthen your brand strategy at a lower pricepoint than our full service.